Tuesday, 22 June 2010

The Beer Report... Cheers!

We’ve been been working together with our PR partners Trinity, The Beer Academy and the British Beer and Pub Association on a report and national survey titled “Beer, the health choice?”.

The goal of the report is to instigate a change in the public perception of beer, and demonstrate that when consumed in moderation, beer can actually be part of a healthier lifestyle: elow is and extract from the coverage of the report in the Metro Newspaper:

“Beer contains vitamins which can help you to maintain a well-balanced healthy diet, fibre to keep you regular, readily absorbed antioxidants and minerals such as silicon which may help to lower your risk of osteoporosis.” The report, commissioned by The Beer Academy, which aims to help people enjoy beer sensibly, found that when drunk in moderation, beer is one of the healthiest alcoholic drinks available.
A survey found that while 68% of people consider beer to be Britain's national drink, some 10% wrongly believe that beer contains fat, and 13% incorrectly believe that beer is made from chemicals rather than malted barley and hops.

The report also explores the psychological and sociability benefits of people enjoying a pint in their local pub - yet pubs are closing at a rate of 39 a week.

If you would like to read more about the health benefits of beer, read the digital edition below as designed by Hughes Design.

And it's just not The Metro that's been covering the report, click these links below to see even more positive coverage...

Press & JournalMSNMail Online, Channel FourThe Metro