More "Keep Calm"

This beer mat caught our eye: ticking all the boxes for Great Britain in 2012. Union flag? Check. Keep calm? Check. Celebrating the war? Check. Olympics 2012? Alluded to. Conclusion: This beer's a Great British winner!

Omnishambles

According to the BBC website, "omnishambles" a word invented by the writers of The Thick of It has been voted Word of the Year by the Oxford English Dictionary. Read more here.

BRAND NEW WEBSITE

Visit my new website: www.northlondoncopywriting.co.uk

Enjoy. x

I need my own space!

Only this morning, I was thinking about having my own website, building my own client base and coming out from the shadows of Hughes Design. I mentioned this in passing to Mike, who happened to be sitting next to me, and before you could say "North London Copywriting" I had my own website. Perhaps he's looking to cut me loose...

So, have a look and see what you think - the URL is www.northlondoncopywriting.co.uk

In the meantime, I thought I would leave you with a copywriting rule of thumb:

Copywriting Top Tip
With web copy (and in my view, copy in general), less is more. Write in plain English, keep it short and simple. Try to keep to a word count of under 250 words, with sentences limited to a maximum of 20 words.

A colour study applied

While playing around with some colour palettes and shapes, we deconstructed an inital geometric pattern until it was barely unrecognisable and then applied to a series of homeware and clothing products - now available exclusively through Café Press.